Traditional marketing does not focus on sales but on quality communication to value the brand or company in the eyes of potential customers.
These are informative, useful or fun content that can be presented in the form of blog articles, podcasts, downloadable guides, videos, tutorials, ...
6 great advantages:
Brings value to customers and creates a link to the brand or company
Blogs and videos provide information that can help the customer move to the act of buying later
Creates reciprocity between customers and the brand or company. Customers can buy by recognition.
Increases visits to your site People who interact with your content by writing a comment on your blog or social network will want to know more about you.
Create viral content that will redirect customers to your website
To attract the attention of a specific public (age, sex, center of interests ...) by the use of the adequate media (video, articles, games ...)
Intrusive Advertising Formats
These advertising formats interrupt the potential customer in different ways in order to capture their attention: TV - Radio - Pubs in magazines - Display, Car podium and billboards in town ...
The Cabinet CELESTECOM offers its services in traditional advertising combined with content marketing.